Sarah Philips
Sydney Executive Plus: Brand Leadership
This micro-credential has been developed to equip recipients with an understanding of the history of brands and branding and the significance of brand for organisations.
Completion of the micro-credential requires approximately 50 hours of participant effort.
Upon completion of this micro-credential, participants will be able to articulate the importance of brand trust and its impact on brand value. They will understand the fundamentals of brand storytelling, apply conceptual archetypes to their organisation, describe strategies for ensuring brand consistency, and position a brand in digitally disrupted markets.
This is not a higher education award and not a qualification recognised under the Australian Qualifications Framework.
Skills / Knowledge
- Brand theory
- Brand trust
- Brand value
- Brand storytelling
- Brand positioning
- Brand consistency
- Digital brands